Job Description

Performance Marketing Manager - SEM/SEO/Paid Media - (In-House Brands)

About Us

PostcardMania is a results-driven marketing company dedicated to helping small businesses grow through effective marketing campaigns. We're proud to be one of Tampa Bay's Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!

About the Role

We’re looking for a strategic, hands-on Performance Marketing Manager to join our internal marketing team and drive growth for our three in-house brands (PostcardMania, PCM Integrations and Rocket Print & Mail) . This role is not client-facing . You’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals.

If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.

What You’ll Do

• Own and manage Search Engine Marketing across our three internal brands
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
• Conduct keyword research, competitive analysis, and ongoing performance optimization
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
• Monitor budgets, bids, and pacing to maximize ROI
• Track, analyze, and report on performance using analytics tools and dashboards
• Stay current on platform updates, algorithm changes, and best practices

What We’re Looking For

• 3+ years of experience in SEM, SEO, and paid media management
• Proven success managing PPC and paid social campaigns with measurable results
• Strong understanding of SEO best practices, technical SEO, and content optimization
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
• Analytical mindset with the ability to translate data into action
• Comfortable managing multiple brands simultaneously
• Self-starter who thrives in a fast-paced marketing environment

Nice to Have

• Experience marketing B2B services or SaaS
• Familiarity with conversion rate optimization (CRO) and landing page testing
• Agency or in-house marketing experience (or both)

Why You’ll Love This Role

• No client management - focus 100% on our own brands
• Opportunity to directly impact company growth and revenue
• Freedom to test, iterate, and scale what works
• Collaborative, creative marketing team
• Competitive salary and benefits

Compensation

Based on experience

Schedule

In-Office Monday – Friday, 9:00am – 6:00pm – Open to hybrid

Benefits

• Medical, Dental, Vision & Life Insurance
• 401K, Short- and Long-Term Disability, Accident & Critical Illness
• Paid Vacation time that increases with longevity
• 6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Free yoga on-site twice a week
• Free monthly visits to a local Chiropractor and so much more!

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